BOLL Engineering AG -a dded value for the DACH channel

Founded in 1988, the IT company BOLL Engineering AG is the leading value-added distributor (VAD) for IT security and networking products in Switzerland, with a thriving cybersecurity boutique in the DACH region. This solution provider operating in Switzerland (CH), Germany (D), and Austria (A) has developed from a local IT security VAD to an all-round cybersecurity specialist over the years. Within this, BOLL stands for maximum commitment, experience, and competence, as well as for unparalleled expert knowledge and services. The result: a leading market position and numerous accolades as no 1 distributor, as well as long-term partnerships with both suppliers and clients (channel partners).

BOLL, a company based in Wettingen (CH), Le Mont-sur-Lausanne (CH), Ulm (D), and Vienna (A), distributes groundbreaking products and solutions in the areas of network security, IoT and OT security, endpoint security, SOC security, cloud-native security, e-mail security, PKI and certificates, vulnerability management, identity and access security, physical security, security awareness, and networking. With this combination of innovative solutions and unique services, BOLL creates long-term added value for the channel business all over the DACH region. This constantly growing company is privately owned and has approximately 80 employees throughout the DACH region.

Lasting success thanks to BOLL services

With BOLL, channel partners have the support of an experienced, competent, and dedicated VAD who provides all the "ingredients" for success in the competitive and dynamic IT security market. To achieve this, BOLL adds value to its comprehensive range of products and solutions for IT security with countless premium extras and services which far exceed the usual distribution services. Its services are entirely provided by experienced staff, including business development, made-to-measure marketing and sales services, tech and logistics services as well as high-quality training and qualification courses in its in-house "Premier Authorized Training Center" (ATC). The tech support provided entirely by qualified engineers in our "top-rated" support center is truly groundbreaking, as is its engineering of client- and project-specific add-ons and its customizing of whole projects.

Success factors for resellers

Even the most advanced technological solutions need targeted marketing measures in order to be successfully accepted by the market. In view of this, BOLL supports its channel partners in launching new products and developing dedicated markets. This includes, amongst other services, business development services, including advice on new technologies, evaluation of (disruptive) products, and the development of new markets. It also includes joint cultivation of markets and/or long-term marketing services such as telemarketing and generating leads, as well as the joint development of promising business cases. Comprehensive marketing communication services complete the range. These include, for example, push-and-pull communication measures such as case studies, leaflets and flyers, sales aids, and news content. BOLL also offers its channel partners support in organizing and holding events and road shows.

To boost the chances of success for its channel partners, BOLL also offers a wide range of sales services. These include product advice, validation of architectures and concepts, license advice, support with PoC, product sizing services, and help with tendering processes and preparation of made to measure offers.

The business enabler

As a pioneer IT security distributor, BOLL has strived to be more than just a provider and logistics expert. It is therefore 100 percent dedicated to acting as a "trusted advisor", a long-term thinking partner, and business enabler. This is possible thanks to its solid technological know-how, in-depth product and technology knowledge, and years of practical experience on the part of a dedicated team of consulting and support specialists. This is particularly evident in the practically oriented work of the engineering and support team at BOLL. This team provides competent first-level support on behalf of the manufacturer and helps BOLL channel partners to analyze and solve problems, as well as developing and supplying made-to-measure solutions. BOLL partners can make use of this technical support free of charge. A further cornerstone of lasting success for all stakeholders is BOLL's own "Premier Authorized Training Center" (ATC). Whether (product) training with manufacturer certification, non-product-dependent cybersecurity training sessions, tech briefing, or morning sessions: BOLL strives for continuous transfer of know-how to its clients. As a value-added distributor, BOLL reinforces this even further with its helpful tech blogs.

A central role is also played by the services provided by the BOLL professional distribution center. They make sure the right products are at the right place at the right time - and obviously in the right quantity and the right configuration (staging services). The services offered by BOLL also include extensive export services. Employees with highly specialized know-how and years of experience in export ensure international shipping according to specifications. This is particularly important, for example, when exporting so-called dual-use goods.

The best address for innovative suppliers in the DACH region

Leading cybersecurity solutions lay the foundation for successful work. But this alone is not enough. Other factors relevant for success are the assets of a dedicated and experienced value-added distributor, a long-term thinking partner who do their utmost for the brand in question, who know the market and the bulk of resellers, system integrators, and MSSPs, and who can act as a door opener, accelerating market access. With BOLL, innovative suppliers rely on an experienced, competent, and highly dedicated distributor in the DACH region who has proved on multiple occasions that they are the perfect address both for new brands and for established big solution providers. They continuously drive expansion of the market, generate growth, and, in every phase of development, take into account the changing requirements and needs of the manufacturer. The following textbook examples illustrate that long years of partnership can be the key to joint success. For more than 20 years BOLL has been the distributor of cybersecurity solutions for Fortinet and has been working with WatchGuard for more than 25 years. This shows that BOLL is the right partner both for new and innovative brands to bring them onto the market and also for big, established manufacturers with high-volume business. From newcomers to established solution providers, BOLL accompanies manufacturers through all the phases in their expansion in Germany, Austria, and Switzerland.

Successful together

Other important factors in successful partnerships include low employee turnover, guaranteeing continuity for suppliers and clients over nearly 30 years of experience in the area of IT security, a close relationship with the whole partnership network in all language regions (in Switzerland alone BOLL has close relationships with about 900 partners in the IT security sector, ranging from small resellers to global system integrators and MSSPs) as well as solid engineering and technology competence in areas such as support, training, sales, and product management. Further factors relevant to success include, to name only a few, a lean structure, short decision-to-decision paths, and maximum flexibility on the part of this owner-managed, self-financed and therefore independent VAD. This is combined with in-house ERP solutions to provide information about processes that are different for every manufacturer and that change as the manufacturer grows. Extensive logistics, staging and export services are a basic foundation of internationally active partners and major projects.

In BOLL, manufacturers of innovative cybersecurity solutions have a reliable partner who they can count on long term and who works throughout the DACH region. The branches in Germany and Austria benefit from the groundbreaking services provided by BOLL Switzerland. These services enable both expanding markets and their respective resellers to operate successfully. And all this for the sake of lasting success and growth for all stakeholders.